In a busy marketplace, not standing out is the same as being invisible . Make fans or enemies; never indifference

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In a busy marketplace, not standing out is the same as being invisible . Make fans or enemies; never indifference -

BUILD A
BRAND WORTH

BELIEVING IN

Brands are a Superpower.
They create separation, attract the right people, and turn stories into lasting impact.

First Five Marketing helps Athletes, Brands, and Rights holders build brands that inspire and move.

For Athletes

For Brands

For Rights Holders

Trusted Partners & Clients…

More Clients

Tap into decades of Global brand experience with simple, repeatable frameworks that elevate Brands, Athletes & Rights Holders.

TO SIMPLIFY BRAND STRATEGY
IN THE SPORTS INDUSTRY

A coach giving instructions to a youth soccer team on a field, with the coach holding a laptop and the players listening around a soccer ball.

My name is Rich, a former Nike brand leader, and now Founder of First Five Marketing.

Half the time I work with teams in fractional leadership roles to create corporate brand and marketing strategies , the other half I focus on brand building and activation in the sports marketing industry.

Who is First Five?…

Learn More

A man wearing a yellow hoodie and white pants sitting on a beige sofa, using a silver MacBook laptop and wearing headphones, in a well-lit room with large windows and green plants.

Check out the latest free tool:
Brand Outreach Templates

Yes Please!

Free Athlete Resources

Young man jumping in the air holding a basketball on colorful outdoor court with yellow, red, and blue sections.

Athlete Branding Starter Kit

People working together on a table covered with newspapers, photos, and notes, using pens to write or review documents, in a collaborative work environment.

Athlete Media Kit Template

A young man in a red football jersey and a black vest sitting against a wall in a bar or club, with colorful lights and neon signs in the background.

Athlete Monetisation Ideas

Services Offered

Two men are standing in a gym, one is holding a laptop and speaking, while the other listens attentively in front of a whiteboard and weight plates.

Consulting

I directly serve Athletes to develop & activate personal brands, Clubs to connect brand campaigns and Brand Teams to develop strategic thinking.

A man in a green jacket speaking into a microphone is seated at a table during a panel discussion. Two men in black shirts sit beside him, while a water bottle and glasses are on the table. In the background, a screen displays headshots and names of other panelists.

Conversation

I am frequently invited to share insights from inside Global Brands, thoughts on the future of Athlete Marketing or discuss changing trends in the Sports Industry.

Four men standing on a grassy field under a large umbrella, looking at a laptop together, with rain falling around them.

Coaching

Once our project is up & running, many clients retain my services by way of brand coaching or mentorship, acting as a support role for future brand growth.

Work With Me

What is a Brand Consultant?

Brand Consultants are senior marketeers that help with defining marketing strategy, developing your positioning & ensuring brand distinction.

When is the right time to hire a Consultant?

Are you a Company or Creator trying to grow in the world of Sports Marketing? Do you need help with branding or marketing strategy?
Do you need a sounding board or maybe a longer term project partner?

How It Works

Hear from the network…

“Not just a markete. ,Rich crafts elite marketing strategies and truly cares about making a positive impact, he consistently enhances brand value for the long term”

— Matt McKie, CMO, Manchester United

“Rich’s depth of knowledge, insight and wealth of experience is invaluable for sports organisations; and has helped Hoopsfix reach levels we did not know were previously possible.”

— Sam Neter, Founder, Hoopsfix