https://www.firstfivemarketing.com/blog daily 0.75 2026-03-27 https://www.firstfivemarketing.com/blog/how-to-contact-brands-for-sponsorship-email-templates monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/ee4815cb-80ae-49c6-b889-3181848d1332/sports-team-people-with-hands-together-locker-room-match-motivation-solidarity-athlete-diversity-group-men-with-stack-gesture-fitness-collaboration-support-game.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How to Contact Brands for Sponsorship (Email Templates) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/how-many-followers-do-you-need-to-get-sponsored monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/637f1e13-a288-4c29-a116-f40a78a3ae10/pexels-bolarinwa-olasunkanmi-114406689-13939473.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How Many Followers Do You Need to Get Sponsored? What Brands Actually Look For Follower count is a signal that’s all – but it’s not the decision maker, or at least it shouldn’t be. Brands are looking for a lot more (or at least the good ones are!) Relevance - does your audience match who they want to reach? Trust - do people actually listen to you? Clarity - do you stand for something specific? Consistency - do you show up in a predictable way? You can have 5,000 followers and be valuable. You can have 50,000 and be ignored. There is a point where numbers start to matter more. Usually somewhere between 10k–20k. Not because of vanity. Because that’s where scale starts to combine with influence. But even then, it’s not the deciding factor. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/3af1da3e-72b8-4152-8e35-1d7030bf8b0d/pexels-koolshooters-6076548.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How Many Followers Do You Need to Get Sponsored? Why Small Audiences Still Win Some of the best athlete partnerships I’ve seen involve: Niche audiences Highly engaged communities Very specific positioning Because brands don’t need everyone. They need the right people. An athlete with 8,000 highly engaged followers in a specific sport can outperform someone with 80,000 general followers. This happens so much more than you might think. Instead of asking -“How many followers do I need?” Ask - “Why would a brand choose me?” That question forces better thinking. It moves you from growth conversations to ideas about true value. https://www.firstfivemarketing.com/blog/how-much-do-athlete-sponsorships-pay monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/1773265226537-WQ3JXOGMINPMVSB0G0PY/athlete+endorsement.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How Much Do Athlete Sponsorships Pay? - What Brands Are Actually Paying For When a brand looks at an athlete, they’re not asking-“How big is their following?” They’re asking - “What does this athlete give us that we can’t easily get somewhere else?” That might be:: Access to a specific audience Credibility in a niche performance space A story that strengthens their brand narrative Content that actually makes people stop and pay attention Or sometimes, all of the above. This is why two athletes with the same following can be paid completely different amounts. One is a channel - The other is a partner. Whatever it is, the way you tell your story online can make all the difference. If you want to start off right, with a strong brand and competitive advantage check out the Athlete Playbook online course. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/859b2230-badb-4112-9d0c-d6a661d236eb/Grace+Vella.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How Much Do Athlete Sponsorships Pay? - The Rough Idea (I Know You Still Want Numbers) Fine. Let’s talk numbers - but with context. Early-stage athletes (1k–10k followers): Often unpaid or product-only. Occasionally £100–£500 per post if there’s clear niche value. Emerging athletes (10k–50k): £250–£2,000 per activation depending on sport, audience quality and content ability. Established athletes (50k–250k): £1,000–£10,000+ per deal. Often bundled into longer-term agreements. Beyond that, you’re not really in “per post” territory anymore. You’re negotiating partnerships. And that’s where things change. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/8708e4de-8afe-493e-9842-c22c845da93e/portrait-tired-african-fitness-man-earphones-resting.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - How Much Do Athlete Sponsorships Pay? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/partnership-shares-risk-resource-and-reward monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/e567a6bb-d290-4e82-a483-adaeb5a264e8/athlete+endorsement.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Partnership shares Risk, Resource & Reward - Learn the difference! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/measuring-marketing-spend-learning monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/2e28f864-b765-48bd-8fd9-bbfe22fe08bf/97fadc79-c069-42e6-96f5-6fbc1174abcd.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - 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Women, Viewership, Value: Why Tennis Is the New Sponsorship Bullseye - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/6128bac6-d52d-49e1-ae46-a17bd2c0dde1/young-woman-playing-tennis-court.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Women, Viewership, Value: Why Tennis Is the New Sponsorship Bullseye - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/nikes-wsl-commitment monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/b1aec096-dd2d-484b-92db-a92cb5f09e2c/pexels-rethaferguson-3621094.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Nike’s WSL Boot Commitment Is the Sponsorship Strategy Women’s Football Needed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/0b0cb94b-0aea-4f0f-9462-e7e431f7a520/pexels-laura-rincon-318039951-16069119.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - 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Rugby Players Association (RPA) x First Five: Supporting Player Branding Isn’t Only About the Athlete - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/fb040e65-9ed3-4f09-93e9-d0491ce596a4/TL_HYTRO_CN_0334_LR.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Rugby Players Association (RPA) x First Five: Supporting Player Branding Isn’t Only About the Athlete - For the Athletes Reading This… You don’t have to wait for someone else to tell your story. Whether you’re just starting to think about your brand, or already have a platform but want to take it to the next level — we’re here to help. Head over to our Athlete Brands page for more on how we work, or just drop us a message. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/258c88f7-aea2-4a73-afba-c03b89e12fba/Screenshot+2022-08-23+at+22.13.41.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Rugby Players Association (RPA) x First Five: Supporting Player Branding Isn’t Only About the Athlete - For Clubs, Sponsors and the Industry If you work in sport — especially with athletes — now’s the time to shift the mindset. Support for player brand building doesn’t dilute your message. It strengthens it. When players understand how to own their voice, everyone wins: Clubs get more visible, connected players. Sponsors get more engaged, authentic ambassadors. Fans get closer to the athletes they love. The game becomes more inclusive, visible, and vibrant. We’re already working with teams, unions, and partners across sport to build practical, scalable support models. If you're curious how to bring this into your club or programme, check out our Clubs and Athlete Brands page or get in touch directly. https://www.firstfivemarketing.com/blog/financial-mismanagement-for-athletes monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/12dc702c-5cfa-413e-9c3e-e19ba3194b96/Getting+paid.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Financial Mismanagement: Athletes Must Build Plans To Secure Long-Term Wealth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/how-athletes-can-take-control-of-brand-partnerships monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/9329149e-7ee3-422b-ae4b-6a4261fc6156/Athlete+interview.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Lack of Control: How Athletes Can Take Charge of Brand Partnerships & Endorsements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/balancing-training-competitions-and-brand-management monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/2c8de4b0-6d1b-4211-bb9f-35db6a00a17b/Athlete+conten+batching.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Competing for Time: How Elite Athletes Can Balance Training, Competitions, and Brand Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/why-athletes-should-work-with-brand-coaches-not-just-performance-experts-in-2025 monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/8cdc0953-71e6-4dd4-8a11-c146cc023198/stadium-background-with-green-grass-pitch-daytime.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Why Athletes Should Work with Brand Coaches, Not Just Performance Experts, in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/brand-vs-product-the-difference-that-defines-success monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/athlete-personal-brand-where-do-i-start monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/ef4cb062-c3eb-4ae6-839e-0158f9a27538/Website+bacground+imagery.001.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Athlete Personal Brand: Where To Start? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/727627c8-d330-44cc-8d24-3bcdc674bb63/SH1_1933.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Athlete Personal Brand: Where To Start? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/10-facts-athletes-amp-their-agents-need-to-know-before-building-a-personal-brand-for-commercial-partnerships monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/maximising-sponsorship-revenue-for-grassroots-clubs-10-creative-ideas-to-engage-local-sponsors-and-boost-income monthly 0.5 2026-03-27 https://www.firstfivemarketing.com/blog/beyond-the-highlights-why-athletes-struggle-to-build-authentic-personal-brands-and-how-to-fix-it monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/why-uk-basketball-is-still-our-bigggest-missed-potential monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/f184c4d0-905a-4232-8a9c-7080dd6d5202/British+Basketball Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Missed Potential: Why UK Basketball is the Brand Opportunity No One's Grabbing—Yet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/a70e8c78-2e54-45b5-9a43-229cdf33d141/Screenshot+2024-09-29+at+21.10.05.png Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Missed Potential: Why UK Basketball is the Brand Opportunity No One's Grabbing—Yet - Make it stand out Hoopsfix All Star Classic 2019 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/a5584c22-4cb5-49c6-a678-5d0f1b07a962/Screenshot+2024-09-29+at+21.09.37.png Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Missed Potential: Why UK Basketball is the Brand Opportunity No One's Grabbing—Yet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/1bcba9c2-5fc2-459c-b0b1-e6043c453682/Screenshot+2024-09-29+at+21.09.49.png Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Missed Potential: Why UK Basketball is the Brand Opportunity No One's Grabbing—Yet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/282fb38a-36ca-467d-ab04-60ffc31bc16a/Screenshot+2024-09-29+at+21.16.06.png Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Missed Potential: Why UK Basketball is the Brand Opportunity No One's Grabbing—Yet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.firstfivemarketing.com/blog/the-rise-and-fall-of-iconic-brands-lessons-from-boeing-nike-reebok-and-umbro monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/the-future-of-womens-sports-fuelling-growth-and-proving-value monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/empowering-athletes-through-strategic-branding monthly 0.5 2026-03-27 https://www.firstfivemarketing.com/blog/athlete-branding-starting-with-the-fundamentals monthly 0.5 2026-03-27 https://www.firstfivemarketing.com/blog/maximize-your-roi-influencer-pricing-guide-for-2024 monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/sports-marketing-vs-influencer-marketing-the-power-is-in-the-contract monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/maximising-your-potential-the-power-of-social-media-in-sports-marketing monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/the-transformative-impact-of-nil-rights-on-college-sports-and-what-it-means-for-the-uk monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/why-every-single-sports-brand-needs-to-be-copying-on-running-right-now monthly 0.5 2026-03-27 https://www.firstfivemarketing.com/blog/why-is-branding-so-important-in-sports monthly 0.5 2026-03-12 https://www.firstfivemarketing.com/blog/what-are-the-foundations-of-athlete-branding monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/69d84920-bafa-492e-b81a-b9f018050290/sports-team-people-with-hands-together-locker-room-match-motivation-solidarity-athlete-diversity-group-men-with-stack-gesture-fitness-collaboration-support-game.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - What Are the Foundations of Athlete Branding? A Practical Guide to Building Real Commercial Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/37349f1c-4199-4e34-9499-aa092b5316e1/pexels-maksgelatin-4775192.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - What Are the Foundations of Athlete Branding? A Practical Guide to Building Real Commercial Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/489f3a57-5667-4217-8a69-a6caaa7a717f/pod+thinking.png Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - What Are the Foundations of Athlete Branding? A Practical Guide to Building Real Commercial Value I am Richard Frost Founder, First Five Marketing I help athletes build commercial value by being clearer about who they are and what they stand for. Most athletes think branding is complicated. It's not. It's just clear. If you're an athlete trying to figure out if this is worth your time, start with the free pack. If you already know this is the right direction and you want to actually build something, the courses are designed for that. Questions? Get in contact. https://www.firstfivemarketing.com/blog/the-impact-of-sports-brand-marketing-in-the-modern-athletic-marketplace monthly 0.5 2024-04-30 https://www.firstfivemarketing.com/blog/the-basics-of-tiktok-shop-for-business-growth monthly 0.5 2024-04-30 https://www.firstfivemarketing.com/blog/instagram-influencer-marketing-leveraging-social-power-for-brand-growth monthly 0.5 2024-04-26 https://www.firstfivemarketing.com/blog/navigating-the-social-media-landscape-which-networks-to-prioritise-for-your-business monthly 0.5 2024-04-25 https://www.firstfivemarketing.com/blog/unpacking-athlete-sponsorship-how-does-it-work monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/3995e670-f8b6-4221-8168-75e503408a26/2A7A0426.jpg Insights & Expert Advice on Athlete Branding and Sports Marketing Trends - Unpacking Athlete Sponsorship: How Does It Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/db127858-a0e1-444d-a12d-61b7bf169d76/SH2_8285.jpg https://www.firstfivemarketing.com/contact daily 0.75 2026-02-22 https://www.firstfivemarketing.com/about daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/cc92f791-c041-464d-9c37-5d991b17501a/Rich+Frost.png https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/fff00465-03f7-40d4-b9b0-ed8a23eecb2e/Screenshot+2023-10-25+at+21.41.12.png About Me | Pioneering Sports Brand Strategy and Engagement - VALUES IN ACTION Take from my years of expertise to build partnerships that grow and serve capacity for more sport; platforms that translate consumer & commercial goals in to brand enablement. I’ve helped shape new and creative ways to unlock and move networks, as well as tell stories that inspire, motivate and create demand for sport. Let me collaborate with your teams to ensure you execute with passion & legacy. https://www.firstfivemarketing.com/services daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/6b437b7c-7e83-40ce-8d6c-2e46c72a9cae/messy-desk-with-crumpled-paper-high-angle.jpg https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/c5225b17-9e43-4b6a-8156-98df8932a2a4/empty-home-production-studio-with-professional-podcasting-tools-recording-sound-streaming-sites-entertainment-show-live-broadcasting-from-cozy-location-living-room-decorated-with-purple-lights.jpg https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/f7ad4b03-5294-4ac0-8087-6cba9075c4d5/Hytro+MC-032.jpg https://www.firstfivemarketing.com/clients daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/6072ba08fd95e279a2dd202c/1648033335624-F5YIYGR5XDGH8M0GLHU6/Mobile+video+format+template.007.jpeg Clients | Successful Projects, Athlete, Brand and Campaign 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