PICK YOUR LESSON

Not every athlete is ready to dive into the full Playbook.
And that’s fine.

Maybe you want to sharpen one area of your brand?
Maybe you just need clarity on a specific topic that’s holding you back?
That’s exactly why we created the Individual Lesson option.

Get started with the topic of your choice from only £59.99

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Discover Your Brand

You’ll see why your story matters more than your stats. You’ll understand how to show up in a way brands trust. You’ll have tools to start shaping a clear identity today. Download the supporting work book to help you do all the homework that goes alongside the video exercises and you'll be ahead of the game in no time

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Monetise & Partner

You’ll learn how to reach out to brands without the cringe. You’ll see how to package your platform into something brands can’t ignore. You’ll understand how to be seen as a partner, not a poster.

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Build Your Identity

You’ll walk away knowing how to sharpen your identity. You’ll see how to make your voice clear and aligned across every platform. You’ll learn how to define yourself before others do it for you.

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Growth & Legacy

You’ll leave knowing how to evolve without losing yourself. You’ll understand how to shape life after sport before you need it. You’ll see how to make every story and partnership part of your long-term impact.

Nighttime scene on a sports court with children and adults playing and watching, illuminated by floodlights, with onlookers and tall buildings in the background.
Activate & Engage

You’ll learn how to focus on the platforms that matter. You’ll see how to post in a way that builds loyalty. You’ll understand how to keep your audience engaged by closing the loop.

Richard Frost wearing a Nike sweatshirt and a cap, sitting at a desk with earphones, promoting free consultations with yellow text.

Athlete Marketing - Brand Foundations.

A free downloadable guide for any Athletes looking to establish their Personal Brand and set themselves up for commercial success. This document outlines some of the basic principles we go through with our clients, sharing with you some early thought starters and questions for you to get the ball rolling

Course FAQ

  • No. This isn’t about chasing numbers. It’s about clarity, identity, and influence. Even with a small audience, the right brand strategy can open big opportunities.

  • Each stage is designed to be efficient: a 10–15 minute webinar, a short workbook, and a tool or template you can use right away. You can complete the course at your own pace.

  • Not at all. Whether you’re breaking through, in your prime, or transitioning out of sport, the framework adapts to your level and goals.

  • Yes - but not in a gimmicky “get sponsored fast” way. You’ll learn how to package your value, attract aligned partners, and build long-term revenue opportunities around your platform.

  • That’s exactly what the course is built for. You’ll learn how to show up with clarity, find your authentic voice, and build consistency — without needing to be a “content machine.”