DIGITAL PLAYBOOKS
Choose one of our learning series’, whether you’re just starting out, looking to sharpen your identity, or ready to dive deep into the full playbook - there’s a strategy for you
The Athlete Playbook
The complete 5-stage journey.
Each stage includes a major webinar, a supplemental ‘Extra Time’ short lecture, and a downloadable workbook packed with practical tools.
From identity to partnerships, you’ll learn the frameworks, strategies, and actions that turn athletes from “just visible” into unmissable.
Rookie Camp
One session. No fluff. Just the stuff that actually matters.
Understand what a personal brand really is, why most athletes get it wrong, and how to start building one that creates real opportunities - not just likes.
Perfect if you’re starting from scratch or feel like you’ve been winging it.
Pick Your Lesson
Not ready for the full Playbook?
Choose any of the five core topics as a standalone lesson.
Get the webinar, workbook, and supporting lecture on the area that matters most - whether it’s identity, engagement, partnerships, or legacy.
THE ATHLETE PLAYBOOK COURSE
HOW DO I KNOW THIS COURSE IS FOR ME?
You’ve built visibility through your sport but don’t know how to turn it into commercial value
You’ve been approached by brands but had no idea how to respond or what to charge
You want to build a platform that survives the end of your playing career
You’re confident on the pitch but uncomfortable putting yourself out there online
You want a proven framework - not vague advice from people who’ve never worked in the industry
Whether you’re breaking through, in your prime, or transitioning out of sport - the Athlete Playbook meets you where you are.
MARKETABILITY CAN ADD THOUSANDS IN EARNING VALUE
"I came away with specific areas of growth that are helping me improve my content and direction across my social media platforms - plus a clear plan and real knowledge on how to contact brands and agencies for the future."
Maud Muir - England Rugby, Red Roses
"I learned how to lean into content that would help me land deals. I went from a very small Instagram page to a collective following of more than 50K The guidance on pitching, pricing and communicating with brands has been invaluable - and now I work with some of my dream brands”
Charlie Holland - ex-Prem Womens Rugby player
"Marketing is something I found really daunting — there is just so much to it. The principles I learned helped simplify it and fill the gaps I needed. I've since gone on to secure brand collaborations with Mitre, George at ASDA and Puma."
Grace Vella - Founder & semi-pro footballer
THE CLARITY GUARANTEE
Complete ‘Discover Your Brand’ & ‘Build Your Identity’.
If you don't walk away with a clear, one-line brand position you can say with confidence,
we'll give you free 1:1 consultation with me - no charge - until you do.
Still unsure where to start?
Download this free tool.
’Athlete Marketing - Brand Foundations’.
A free downloadable guide for any Athletes looking to establish their Personal Brand and set themselves up for commercial success. This document outlines some of the basic principles we go through with our clients, sharing with you some early thought starters and questions for you to get the ball rolling