Five young people standing on a basketball court in front of a chain-link fence and apartment buildings, with a basketball hoop overhead, outdoors in an urban environment.

PERFORMANCE GETS ATTENTION

BRAND GETS YOU PAID

You downloaded the guide.
It’s time to attract sponsors, grow your network and
create opportunities beyond your playing career.

Who is this for?

This is for athletes who:

✓ know they’re leaving value on the table
✓ want clarity on brand & commercial value
✓ don’t have commercial support around them
✓ want to learn sponsorship & positioning
✓ are thinking longer than just the next deal


Most athletes are commercially invisible.

Not because they lack talent, because nobody taught them how brands assess value, how sponsorship actually works, how reputation compounds or how to position themselves!

MARKETABILITY CAN ADD THOUSANDS IN EARNING VALUE

"I came away with specific areas of growth that are helping me improve my content and direction across my social media platforms - plus a clear plan and real knowledge on how to contact brands and agencies for the future."

Maud Muir - England Rugby, Red Roses

"I learned how to lean into content that would help me land deals. I went from a very small Instagram page to a collective following of more than 50K The guidance on pitching, pricing and communicating with brands has been invaluable - and now I work with some of my dream brands”

Charlie Holland - ex-Prem Womens Rugby player

"Marketing is something I found really daunting — there is just so much to it. The principles I learned helped simplify it and fill the gaps I needed. I've since gone on to secure brand collaborations with Mitre, George at ASDA and Puma."

Grace Vella - Founder & semi-pro footballer

THIS IS NOT AN INFLUENCER COURSE

Build your brand properly. Get the Playbook

Person sitting outdoors, using a laptop and tablet to watch a tennis tutorial video, with another person in the background.
Academy Membership
£199.00
One time
£40.00
For 6 months

Most athletes spend years building attention...and almost no time understanding how to turn it into opportunity. As an Academy Member, you get instant access to the complete Athlete Playbook system - 5 structured video modules, Downloadable workbooks, Bonus pro insights, Practical frameworks and Commercial tools designed to help athletes stop leaving value on the table. This is not an influencer course. It’s commercial clarity for athletes. Get started today.


✓ Expert Video Tutorials
✓ Downloadable Worksheets
✓ 'Extra-Time' Bonus Content
Graphic featuring a dark blue, rounded heart shape with yellow handwritten text that reads 'NEW SUMMER PRICING!'
A coach giving instructions to a group of soccer players during a training session on a field.
Pro Membership
£499.00
One time
£89.00
For 6 months

As a Pro Member, you will receive access to everything in the Academy tier - detailed and engaging video webinars and workbooks. To help you get the most out of the course, as part of the Pro Membership plan you also unlock 1:1 support - 5 x 60mins calls with First Five's founder, bookable directly at a time that suits to support your learning journey even more. Once you've signed up, we'll be in contact to book your 5 coaching calls and get you on your way to achieving your brand goals.


✓ 1:1 Coaching Calls
✓ Expert Video Tutorials
✓ Downloadable Worksheets
✓ 'Extra-Time' Bonus Content
Text saying 'New Summer Pricing!' on a blue irregular shape background.

THE CLARITY GUARANTEE

Complete ‘Discover Your Brand’ and ‘Build Your Identity’.
If you don't walk away with a clear, one-line brand position you can say with confidence,
we'll give you free 1:1 consultation with me - no charge - until you do.

Meet your instructor

-

Meet your instructor -

Richard Frost holding a basketball in a gymnasium with basketball players and hoops in the background.

I’ve spent over a decade at Nike, not just watching sport but shaping how it’s seen - leading campaigns across Rugby, Basketball, Netball, Cricket, Golf, Tennis, Skate, and American Football, and working alongside global icons.

Now through First Five Marketing, I share what I’ve learned: how to shape stories that stick, build partnerships rooted in authenticity, and turn athlete platforms into lasting influence.

If you’re ready to grow your voice, attract the right partners, and build a brand that outlives your career - you’re in the right place.