Five young people standing on a basketball court in front of a chain-link fence and apartment buildings, with a basketball hoop overhead, outdoors in an urban environment.

PERFORMANCE GETS ATTENTION

BRAND GETS YOU PAID

You downloaded the guide.
It’s time to attract sponsors, grow your network and
create opportunities beyond your playing career.

  • A woman in a sports jersey celebrating with a fist pump.
  • RPA logo - athlete marketing partner
  • Woman with wavy blonde hair and glasses smiling while holding a shiny football with a red, white, and blue design.
  • A woman wearing a light blue dress with a white headscarf, standing sideways with one hand on her hip, next to a painting of a rugby player in a white uniform holding a rugby ball.
  • A female athlete smiling and holding a race bib, standing in front of a sponsored backdrop at the 2024 World Championships in Nice, wearing a sports bra and leggings with a medal around her neck.
  • Nike logo with the word 'TEAM' below it, all in gray on a dark background.
  • Kitlocker
  • Logo of the International Rugby Players Association featuring a stylized rugby ball and the organization's name.
  • A sports jersey with pink and blue geometric patterns and the text ''Black Girls Rock'' lies on green grass. The jersey features the logo of Black Girls Ruck, and pink Nike swoosh logos on the shoulders.
  • Two smiling girls standing against a brick wall, with a logo of a large stylized 'K' and the text 'Miss Kick Foundation' overlaid.
  • Women playing basketball on an outdoor court during a tournament, with some players jumping for the ball near the hoop. The court has a logo that reads 'Ball Out 3x3 Championship 2021' and is set up with banners and a tent in the background.
  • Man in black athletic shirt lifting a kettlebell in front of a white brick wall
  • Logo of Women's Sports Alliance with black circular emblem and bold black text on a yellow background.
  • A youth football team in green jerseys with 'BIGKID' printed on them, posing outdoors on a football field. The team includes both boys and girls, with some kneeling and others standing, holding a football and wearing bright athletic shoes.
  • Logo of Black Prince Trust featuring stylized black and white face with closed eyes and the text 'Black Prince Trust' below, and website www.blackprincetrust.org.uk.
  • Group photo of female basketball players on an indoor court, wearing colorful jerseys, with a game timer and scoreboard in the background, and a 'LOVE BASKETBALL' logo at the bottom.
  • Logo of Middlesex Cricket featuring a blue crest with a crown on top, three stylized cricket bats inside, and the words 'Middlesex Cricket' below.
  • A female basketball player dribbling in a game, wearing a jersey with the logo 'Hoopity' and surrounded by spectators.
  • A young woman standing beside a soccer goal on a lit outdoor field at night, smiling and looking up.
More Clients

Who is this for?

This is for athletes who:

✓ know they’re leaving value on the table
✓ want clarity on brand & commercial value
✓ don’t have commercial support around them
✓ want to learn sponsorship & positioning
✓ are thinking longer than just the next deal

Most athletes are commercially invisible.

Not because they lack talent, because nobody taught them how brands assess value, how sponsorship actually works, how reputation compounds or how to position themselves!

THIS IS NOT AN INFLUENCER COURSE

Build your brand properly. Get the Playbook

Person sitting outdoors, using a laptop and tablet to watch a tennis tutorial video, with another person in the background.
Academy Membership
£199.00
One time
£40.00
For 6 months

Most athletes spend years building attention...and almost no time understanding how to turn it into opportunity. As an Academy Member, you get instant access to the complete Athlete Playbook system - 5 structured video modules, Downloadable workbooks, Bonus pro insights, Practical frameworks and Commercial tools designed to help athletes stop leaving value on the table. This is not an influencer course. It’s commercial clarity for athletes. Get started today.

✓ Expert Video Tutorials
✓ Downloadable Worksheets
✓ 'Extra-Time' Bonus Content
Graphic featuring a dark blue, rounded heart shape with yellow handwritten text that reads 'NEW SUMMER PRICING!'
A coach giving instructions to a group of soccer players during a training session on a field.
Pro Membership
£499.00
One time
£89.00
For 6 months

As a Pro Member, you will receive access to everything in the Academy tier - detailed and engaging video webinars and workbooks. To help you get the most out of the course, as part of the Pro Membership plan you also unlock 1:1 support - 5 x 60mins calls with First Five's founder, bookable directly at a time that suits to support your learning journey even more. Once you've signed up, we'll be in contact to book your 5 coaching calls and get you on your way to achieving your brand goals.

✓ 1:1 Coaching Calls
✓ Expert Video Tutorials
✓ Downloadable Worksheets
✓ 'Extra-Time' Bonus Content
Text saying 'New Summer Pricing!' on a blue irregular shape background.

Meet your instructor

-

Meet your instructor -

Richard Frost holding a basketball in a gymnasium with basketball players and hoops in the background.

I’ve spent over a decade at Nike, not just watching sport but shaping how it’s seen - leading campaigns across Rugby, Basketball, Netball, Cricket, Golf, Tennis, Skate, and American Football, and working alongside global icons.

Now through First Five Marketing, I share what I’ve learned: how to shape stories that stick, build partnerships rooted in authenticity, and turn athlete platforms into lasting influence.

If you’re ready to grow your voice, attract the right partners, and build a brand that outlives your career - you’re in the right place.

ATHLETE BRAND STARTER PACK.

A free downloadable guide for any Athletes looking to establish their personal brand and set themselves up for commercial success.

This document outlines some of the basic principles we go through with our clients, sharing with you some early thought starters and questions for you to get the ball rolling