YOUR PROBLEM ISN’T YOUR MARKETING
IT’S YOUR STRATEGY
Most founders don't struggle because they lack ideas.
They struggle because they haven't yet built the strategic foundations that allow every marketing, commercial and product decision to reinforce one another.
INTRODUCING THE FIRST FIVE METHOD
This workbook is designed so that you learn through the same sequential strategic principles and decisions we bring when working with internal teams:
What’s True
What Matters
What Needs To Change
What Will Create That Change
What We Do First
This isn't another marketing guide, it is a founder thinking tool. You'll answer 20 strategic questions that reveals what will gradually build out your strategic brand foundations.
By the end you’ll have a clear value proposition, brand purpose, audience definition, growth priority, long term vision and where your strategic gap exists.
BRAND STRATEGY WORKBOOK.
Leadership teams, rarely need MORE marketing, they need BETTER strategy.
This workbook walks you through the same strategic questions First Five uses with founders, start-ups and scale-ups to build brands people believe in and businesses that scale with confidence
First Five Marketing is where ambitious sports brands build the clarity that drives sustainable commercial growth.
This workbook walks you through the same strategic questions First Five uses with founders, start-ups and scale-ups to build brands people believe in and businesses that scale with confidence
WORKBOOK FAQ’S
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The workbook isn't a test to pass.
It's a way of exposing where your thinking is strongest and where it's still underdeveloped.
If you finished with unanswered questions, competing ideas, or a lack of confidence in your answers, you'll benefit from the Brand Clarity Workshop. We'll use the same framework, but challenge assumptions, uncover what you've missed, and turn your thinking into a clear strategic foundation.
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If your team describes the business differently, your messaging changes regularly, or you struggle to explain why you're different, it's time to focus on Brand Clarity.
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You probably have a positioning problem rather than a product problem. Strong Positioning creates preference before price.
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Many businesses hit a point where brand clarity no longer translates into consistent demand. That's where Growth Strategy becomes the priority.
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When you're making high-impact commercial decisions, leading a growing team, or investing significantly in marketing but lack senior strategic leadership.
Marketing Expertise On Demand
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Marketing Expertise On Demand -
I've spent over a decade leading brand and marketing strategy at Nike, helping shape how some of the world's biggest sports are seen and experienced. From global powerhouses to start ups and scale up, I’ve helped build brands in the charity sector and rights holder markets too.
Experienced in brand strategy, customer strategy and commercial growth, helping define how global sports brands position themselves, build deeper customer relationships and create long-term competitive advantage.
Today, through First Five Marketing, I help founders, start-ups and scale-ups build brands that people believe in. Together we find clarity, create separation and turn strategy into commercial growth.
If you're ready to build a stronger brand, make better strategic decisions and scale with confidence, you're in the right place.